Social Media Portfolio
Strategy, content, and community — here’s what that looks like in practice.
B&M Heath Services
Role: Social Media Manager & Content Creator
Platforms: Instagram · TikTok · Facebook
B&M Health Services came to me with an inactive social media presence and no consistent content strategy. My goal was to revitalize their platforms by creating a cohesive brand identity, establishing a consistent and engaging content strategy, and building stronger connections with their audience and community.
- Revitalize an inactive social media presence
- Develop a consistent content strategy and posting schedule
- Create engaging, educational mental health content
- Highlight services, therapists, and available resources
🛠 Content creation · Social Media Management · Community management · Analytics & Reporting
Girls Gone Social
Role: Content Creator
Platforms: Instagram · TikTok
Girls Gone Social gave me the opportunity to create engaging, trend-driven content centered around community, connection, and social experiences. I contributed to the brand’s social media presence by developing content that felt fun, relatable, and aligned with its audience while maintaining a cohesive visual identity.
- Created engaging, audience-focused social content
- Developed graphics and visual assets for social platforms
- Created content around events, community, and connection
- Adapted content to current social media trends
🛠 Content Creation · Social Media Strategy · Graphic Design · Brand Storytelling
BÉIS x Poppi Collaboration
Role: Content Creator
Platforms: TikTok · Instagram
Created social-first content inspired by the BÉIS x Poppi collaboration, focusing on the campaign’s colorful, playful aesthetic and lifestyle-driven approach. The content was designed to showcase the collaboration in an engaging and visually cohesive way while capturing the personality of both brands.
- Maintained the collaboration’s playful visual identity
- Produced content designed for engagement and shareability
- Created short-form, social-first content
🛠 Content Creation · Videography · Editing · Creative Direction · Brand Storytelling
Summer Fridays x Pura Vida Collaboration
Role: Content Creator & Community Manager
Platforms: TikTok · Instagram
Created social-first content highlighting the Summer Fridays x Pura Vida collaboration, blending beauty, lifestyle, and product-focused storytelling. The content captured the collaboration’s fun, summer-inspired aesthetic while showcasing the products in an engaging and visually cohesive way.
- Showcased products through engaging visual storytelling
- Produced short-form content tailored for social media
- Incorporated trend-driven editing and creative direction
🛠 Content Creation · Videography · Editing · Creative Direction · Brand Storytelling
Buddhist Temple & Thai Market
A visual exploration of Miami’s Buddhist temple and Thai market, capturing the vibrant culture, traditions, food, and community that bring the space to life. This project focuses on authentic moments and environmental details, using visual storytelling to showcase the atmosphere and cultural experience of the market.
Boots & Brews Country Event
A high-energy event recap capturing the atmosphere, live entertainment, and country-inspired experience of Boots & Brews. Through candid moments, crowd interactions, and event details, this project highlights the energy of the night while showcasing the people and moments that brought the event to life.
Church’s Texas Chicken
A behind-the-scenes look at my experience working on a Church’s Texas Chicken commercial production. This project highlights life on a professional set, from production setup and teamwork to the work happening behind the camera, offering a glimpse into the people and process that bring a commercial shoot to life.
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